Digital Marketing Strategist

  • Empresa
  • Localização
  • Sector
  • Função
  • Data
  • Referência
  • Sonae
  • Maia
  • Sports & Fashion
  • Digital Marketing Strategist (m/f)
  • 12-05-2017

To integrate the FASHION E-COMMERCE Team, in Maia, we are looking for:

Key Responsibilities:

  • To drive and coordinate the integration of digital strategy with the campaign calendar, across all online marketing channels (adwords, organic search, email, social media, affiliate marketing, etc.);
  • Responsible for growing inbound leads, by attracting and converting targeted website traffic through digital channels, designing and implementing an email lead lifecycle;
  • To manage and track our paid marketing performance across all channels including SEM, Facebook, re-marketing, and display ads;
  • To research and test partnerships with new vendors to expand our reach and/or lower our costper-acquisition;
  • Responsible for all the Online Business Analysis and Reporting: to manage and conduct online analytics and metrics to improve sales, conversion rates and overall profitability of the websites;
  • To dive into the customer journey and understand the interaction points and analyze their influence/impact to conversion;
  • To constantly explore new ways to improve the journey across all touchpoints: email, product console, push notification, landing pages;
  • To build and launch campaigns to optimize all stages of the customer journey using range of marketing automation and analytics platforms;
  • To implement Organic Search initiatives to effectively grow traffic in major search engine;
  • Responsible for Customer Lifetime Management - Acquisition & Retention and Online BD analysis;
  • Web projects management: establishes web project scope and coordinate it with IT team;
  • To collaborate across different teams marketing, BI, IT, UX, creative agency and customer support.


  • At least two years of experience;
  • Degree in Marketing/Digital Marketing, Management, or similar areas;
  • Proven experience building and launching B2C online marketing campaigns;
  • Hands-on experience with online marketing tools such as A/B Testing tools, Google Analytics, Retargeting tools;
  • Strong Google analytics skills and advanced MS Excel;
  • Excellent analytical, presentation, and problem-solving skills;
  • Project management skills, with proven ability in juggling multiple deadlines and gaining alignment across multiple stakeholders;
  • An enthusiastic and proactive attitude;
  • Be agile and adaptable in a rapidly growing, constantly changing environment;
  • Experience with Magento ecommerce platform is a plus;
  • Strong English skills and Spanish is a plus;
  • Experience within a fashion brand is a plus.

Come and be part of this team!

Fill your application in our website: