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RECRUTAMENTO

Campaign Manager (m/f)

  • Empresa
  • Localização
  • Sector
  • Função
  • Data
  • Nestlé
  • Lisboa
  • Food and beverage company
  • Campaign Manager (m/f)
  • 25/03/2020

A Nestlé está à procura de um Campaign Manager (m/f), para a sua equipa, em Lisboa.

Position Summary

  • The Campaign Manager lead the definition of Own Media Personalization strategies for a specific product category across all markets in the region through defined frameworks, guidance and supporting toolkits. Ensure understanding and adoption of personalization by supporting and ensuring delivery of their roadmap, including supporting solutions. Work with all relevant stakeholders to build consolidated guidance and toolkits supporting the strategy, as well as business operations.

    Define and lead implementation of campaign management (email, website personalization, sms, journey orchestration) operating model for a specific product category. Work in partnership with Nestlé Global Technologies and Shared Services teams and external partners to maximize use of solutions and resources in order to deliver business results

    Regularly connects with category global, regional and local teams to gather feedbacks, initiatives and requests and share best practices/recommendations for improvement.

    Supports local brand teams with capability building through training sessions, workshops, webinars and written guidelines.

    Regularly connects with other key stakeholders including Nestlé global eBusiness, technical and services teams. Takes ownership of a specific area of Own Media Personalization that is their passion, develops an in-depth understanding and becomes the go-to person for this at Nestlé.

A day in the life of...

  • The Content Manager supports the EMENA Digital Manager(s) in developing/implementing the Content operationalization strategy across all markets in the region, assesses Content performance against the plan and KPIs, and drives improvements through internal & external partners.

    Establishes and rolls out a governance model, processes and ways of working with the aim of operationalizing the Content strategy effectively and efficiently in a complex organisation, in close collaboration with global eBusiness team.

    Coordinates the operationalization plan with the EMENA Digital Manager(s) and supports the content localization process with local brand teams.

    Regularly connects with category global, regional and local teams to gather feedbacks, initiatives and requests and share best practices/recommendations for improvement.

    Advocates the implementation and usage of Nestlé Content Operating Models, Global Technologies and Shared Services.

    Supports local brand teams with capability building through training sessions, workshops, webinars and written guidelines.

    Regularly connects with other key stakeholders including Nestlé global eBusiness, technical and services teams. Takes ownership of specific areas of Content that is their passion, develops an in-depth understanding and becomes the go-to person for this at Nestlé.

What will make you successful

  • More than 5 years in digital marketing, with focused on Marketing Email Campaign and working with FMCG brands globally or in a region such as EMENA.

    Proven Marketing Email Campaign experience managing Multichannel Campaign Management and Content Management System (CMS) tools.

    Proven experience in salesforce marketing cloud.

    Clear communication skills. Fluent in English: writing, reading, speaking. Working knowledge of other European languages such as French, German, Spanish or Italian will be a key advantage.

    Proven change and project management experience, successfully delivered on challenging KPIs, especially top and bottom-line business results.

    Proven team-oriented mentality and attitude.

    Must be able to deal with complex organizational model and several stakeholders.

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