Performance Marketing Strategy
4 Nov 2017 - 5 Nov 2017Weekend workshop
Investment: 150€Required Materials Included
The Performance Marketing Strategy workshop will consolidate the essential techniques needed to manage a performance marketing campaign.
The workshop will review the essential strategies to plan and manage the ultimate campaign within the digital marketing channels. Various analytical, research & edit tools will be introduced in order to extend campaign management and optimisation get you industry-ready with the skillset to gain advanced expertise in digital marketing.
This workshop will be lectured in English.
This workshop is designated for marketing students, professionals, brand managers, marketing teams and team leaders seeking to further their knowledge on how to plan and implement a strategic marketing campaign.
The requirements for this workshop include strong analytical skills and essential professional experience in the field of digital marketing. Creative and branding experience is highly recommended.
To attend this workshop, basic knowledge of SEO and SEM is mandatory. Work/academic experience in digital marketing, public relations, or communication is recommended, as well as an interest in furthering expertise in digital marketing.
Fluency in English is obligatory.
Ad auction format.
Key performance Indicators.
Social media marketing.
The workshop registration includes access to publications and support documentation in class and includes a set of bibliographic resources and online training to support teaching, research and learning activities.
One computer per student.
Documentation in digital format.
Age Minimum 18 years
Basic knowledge of SEO and SEM.
Work/Academic experience in digital marketing is recommended.
Includes: total workshop hours, taught topics and tutor information.