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Lisboa

Social Media Growth Strategy

International Workshop

SEATS AVAILABLE

TO BE DEFINED

Weekend

Investment: 185€

Required Materials Included

LANGUAGE

​This workshop will be lectured in English​
M
ON
T
UE
W
ED
T
HU
F
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S
AT
 9:30AM TO 6:30PM
S
UN
 9:30AM TO 6:30PM
8h 1st day
8h 2nd day
=
16h TOTAL DURATION
I want to attend this workshop

About the Workshop

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this social media crash course is for you!

What works, what doesn’t and why? Understanding the building blocks of successful campaigns is just the starting point. Explore Content, Timing, Images, Voice and the selection of the right networks to make Social Media history.

Participants will learn where Social Media fits in building a brand today. In this complex communication universe, there is a greater need to establish an integrated Brand Marketing strategy that connects business objectives with social media strategy, platforms and tactics.

To produce great content you’ll need to define your goals, plan ahead, evaluate your content production capabilities, content distribution channels, define audiences, schedule, publish and promote… let’s get to learning how to build the master content calendar.

Define the goals of the campaign, ” listen” to what the competition is doing, write the Key Metrics, identify your audience, select the channels, pick the platforms, create an editorial calendar… Launch, optimize and be social!

GOAL

Feel confident about launching your first social media campaign on the main social media platforms: Facebook, Instagram, LinkedIn, Pinterest and Twitter

TARGET AUDIENCE

People excited to learn how to grow a community of real engaged fans using the latest social media strategies!

REQUIREMENTS

Bring your smartphone. MacBooks will be provided.

Programme

#1

Module

FACEBOOK FOR BUSINESS.

Introduction

Best practices to build awareness

Targeting the right audience (audience definition)

Creativity: video, photo & design / inspiration

Drive consideration

Generate leads

Facebook Ad formats

Messenger chatbots

INSTAGRAM FOR BUSINESS.

Introduction

Account basics & Instagram for business

School of content part 1: content basics

School of content part 2: content strategy

School of content part 3: editing

Sky rocket your engagement

Instagram etiquette

Instagram stories & Instagram live

Selling & advertising techniques

#2

Module

#3

Module

LINKEDIN FOR BUSINESS.

Optimize your profile.

Develop a strong personal brand.

Grow your professional network the right way.

Become a thought leader.

Create and maximize your content.

Make it easy for people to connect with you.

Build daily habits for leveraging the platform

TWITTER FOR BUSINESS.

Twitter for personal branding

Twitter for business

Best practices

How to integrate twitter into marketing campaign

How to capture & maintain followers

Hashtags & trending topics on twitter

#4

Module

#5

Module

PINTEREST FOR BUSINESS.

Establish your brand on pinterest.

Foster growth and community.

Create a powerful, rich and shoppable pin.

Develop a content strategy for sharing on pinterest.

Prep for conversions.

Understand pinterest analytics.

Adjust your game plan based on the data

METRICS & TOOLS

Measurement, reporting & basic metrics

Apps & utilites

#6

Module

Facilitator

Dot
Lung

Mother of Social Media Dragons

DOT LUNG

SUPPORT DOCUMENTATION

The workshop registration includes access to publications and support documentation in class and includes a set of bibliographic resources and online training to support teaching, research and learning activities.

Equipment

One computer per student.
HD Projector.
Documentation in digital format.

Admission

-
workshop taught in English.

Certification

Includes: total workshop hours, taught topics and tutor information.