Certification
Includes: total workshop hours, taught topics and tutor information.
Lisboa
International Workshop
SEATS AVAILABLETO BE DEFINED
WeekendInvestment: 185€
Required Materials IncludedLANGUAGE
This workshop will be lectured in EnglishAs users, almost every action that we do online starts with a search on a Search Engine (mostly Google). As brands or companies, it is nowadays a mandatory to be there when users look for either our services, products or information, if we want to be considered in the decision process.
SEO (Search Engine Optimization) is one of the most important areas within the Digital Marketing Strategy, because it is connected to most of the rest of the online strategies, even in the process of creating the website from cero. In this competitive framework, there is no room for non-optimized websites.
In the workshop we will learn and consolidate the main optimization tasks to rise any website visibility on Search Engines (hence, organic traffic): how to develop a keyword research and create optimized content, review the indexation files and tags, define the optimum HTML hierarchy, optimizing the meta tags, etc.
Understanding of Search Engines.
Online Competition detection.
SEO Strategy understanding and definition.
Learning by doing: every SEO aspect will be explained with a practical case.
Online marketing proffesionals that want to expand their knowledge on SEO.
Marketing Students willing to focus their carrer on Search Engines.
Self-employed with their own business willing to optimize their sites.
Basic knowledge of Digital Marketing. High level of English (the exercises will be done in English)
#1
ModuleThe birth of Search Engines
Differences between SEO & SEM
The 4 main SEO pilars
Online competitors detection
SEO performance indicators: organic traffic & positioning
SEMrush Tool
#2
Module#3
ModuleMain comands
Main indexation tags & elements
Mobile first index
Indexation tools: free and subscription tools (Screaming Frog)
Defining the ideal HTML
Defining the ideal URLs
#4
Module#5
ModuleKeyword research
Defining the ideal architecture
Meta tags & headings optimization
Content creation & optimization
Pedagogical Department
The workshop registration includes access to publications and support documentation in class and includes a set of bibliographic resources and online training to support teaching, research and learning activities.
One computer per student.
HD Projector.
Documentation in digital format.
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workshop taught in English.
Includes: total workshop hours, taught topics and tutor information.