SEO Strategy Development

About the Workshop

As users, almost every action that we do online starts with a search on a Search Engine (mostly Google). As brands or companies, it is nowadays a mandatory to be there when users look for either our services, products or information, if we want to be considered in the decision process.

SEO (Search Engine Optimization) is one of the most important areas within the Digital Marketing Strategy, because it is connected to most of the rest of the online strategies, even in the process of creating the website from cero. In this competitive framework, there is no room for non-optimized websites.

In the workshop we will learn and consolidate the main optimization tasks to rise any website visibility on Search Engines (hence, organic traffic): how to develop a keyword research and create optimized content, review the indexation files and tags, define the optimum HTML hierarchy, optimizing the meta tags, etc.

GOAL

Understanding of Search Engines.

Online Competition detection.

SEO Strategy understanding and definition.

Learning by doing: every SEO aspect will be explained with a practical case.

TARGET AUDIENCE

Online marketing proffesionals that want to expand their knowledge on SEO.

Marketing Students willing to focus their carrer on Search Engines.

Self-employed with their own business willing to optimize their sites.

REQUIREMENTS

Basic knowledge of Digital Marketing. High level of English (the exercises will be done in English)