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Porto

SEO Strategy Development

International Workshop

SEATS AVAILABLE

22 Sep 2018 - 23 Sep 2018

Weekend

Investment: 185€

Required Materials Included

LANGUAGE

​This workshop will be lectured in English​
M
ON
T
UE
W
ED
T
HU
F
RI
S
AT
 9:30AM TO 6:30PM
S
UN
 9:30AM TO 6:30PM
8h 1st day
8h 2nd day
=
16h TOTAL DURATION
I want to attend this workshop

About the Workshop

As users, almost every action that we do online starts with a search on a Search Engine (mostly Google). As brands or companies, it is nowadays a mandatory to be there when users look for either our services, products or information, if we want to be considered in the decision process.

SEO (Search Engine Optimization) is one of the most important areas within the Digital Marketing Strategy, because it is connected to most of the rest of the online strategies, even in the process of creating the website from cero. In this competitive framework, there is no room for non-optimized websites.

In the workshop we will learn and consolidate the main optimization tasks to rise any website visibility on Search Engines (hence, organic traffic): how to develop a keyword research and create optimized content, review the indexation files and tags, define the optimum HTML hierarchy, optimizing the meta tags, etc.

GOAL

Understanding of Search Engines.

Online Competition detection.

SEO Strategy understanding and definition.

Learning by doing: every SEO aspect will be explained with a practical case.

TARGET AUDIENCE

Online marketing proffesionals that want to expand their knowledge on SEO.

Marketing Students willing to focus their carrer on Search Engines.

Self-employed with their own business willing to optimize their sites.

REQUIREMENTS

Basic knowledge of Digital Marketing. High level of English (the exercises will be done in English)

Programme

#1

Module

INTRODUCTION TO SEO.

The birth of Search Engines

Differences between SEO & SEM

The 4 main SEO pilars

INITIAL SITUATION ANALYSIS.

Online competitors detection

SEO performance indicators: organic traffic & positioning

SEMrush Tool

#2

Module

#3

Module

INDEXATION.

Main comands

Main indexation tags & elements

Mobile first index

Indexation tools: free and subscription tools (Screaming Frog)

RELEVANCE.

Defining the ideal HTML

Defining the ideal URLs

#4

Module

#5

Module

CONTENT.

Keyword research

Defining the ideal architecture

Meta tags & headings optimization

Content creation & optimization

Facilitator

Emanuel
Soares

Gestor de Formação

Departamento Pedagógico

SUPPORT DOCUMENTATION

The workshop registration includes access to publications and support documentation in class and includes a set of bibliographic resources and online training to support teaching, research and learning activities.

Equipment

One computer per student.
HD Projector.
Documentation in digital format.

Admission

-
workshop taught in English.

Certification

Includes: total workshop hours, taught topics and tutor information.