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Lisboa

Business Intelligence for Digital Marketeers

International Workshop

SEATS AVAILABLE

25 Jan & 26 Jan

Weekend

Investment: 185€

Required Materials Included

LANGUAGE

​This workshop will be lectured in English​
M
ON
T
UE
W
ED
T
HU
F
RI
S
AT
 9:30AM TO 6:30PM
S
UN
 9:30AM TO 6:30PM
8h 1st day
8h 2nd day
=
16h TOTAL DURATION
I want to attend this workshop

About the Workshop

This workshop is an introduction to Business Intelligence applied to Digital Marketing using Tableau as our main tool.

This tool let us connect to different data sources, gather all of our data into a single place, create and automate reports that allow us to track our initiatives, in an easy and accurate way, in order to improve the performance of our strategies and find relevant insights.

At the end of this course you will know the advantages offered by using Business Intelligence tools, the techniques and best practices
to create your own dashboards and will be able to build a Campaign Performance report.

GOAL

Understand how to design dashboards and analyze data with Tableau in order to keep track of digital initiatives and deliver meaningful
insights.

TARGET AUDIENCE

Digital Marketing professionals willing to get the most of their data.

REQUIREMENTS

Basic knowledge of Digital Marketing. High level of English (the exercises will be done in English).

Programme

#1

Module

INTRO.

Tableau interface

Data types

Dimension vs. measure

Defining purpose and scope of analysis

DATA CONNECTIONS.

Connecting with data (.xlsx, .csv, Google
Sheets, database, connectors)

Exploring Google Analytics connector

Bringing multiple data sources together (SQL
joins and unions)

Instagram stories & Instagram live

Selling & advertising techniques

#2

Module

#3

Module

BUILDING A VISUALIZATION.

Aggregate, date, text and logical functions

Creating filters and hierarchies

Improving visual analysis with marks (color, text,
shape, details)

Most relevant chart types (histogram, bar
charts, scatter plot, area charts, crosstab)

Exploring data geographically

CREATING A DASHBOARD.

Size and layout your dashboard

Adding interactivity (actions, filters and
parameters)

Create dashboard layouts for different devices

Best practices for effective dashboards

#4

Module

#5

Module

FINAL PRACTICE.

Creation of a Campaign Performance Report
(Facebook, Twitter or YouTube)

Facilitator

Laura Bendayán

Data Analyst

Cabify

Noémi
Lomelino

Gestora de Formação

Departamento Pedagógico

SUPPORT DOCUMENTATION

The workshop registration includes access to publications and support documentation in class and includes a set of bibliographic resources and online training to support teaching, research and learning activities.

Equipment

One computer per student.
HD Projector.
Documentation in digital format.

Admission

-
workshop taught in English.

Certification

Includes: total workshop hours, taught topics and tutor information.