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Performance Marketing Strategy

Curso

Workshop

VAGAS DISPONÍVEIS

28 Out 2017 - 29 Out 2017

Workshop Fim de Semana

Investimento: 150€

Material Necessário Incluído
S
AB
 10:00H às 19:00H
D
OM
 10:00H às 19:00H
8h 1º dia
8h 2º dia
=
16h DURAÇÃO TOTAL DO WORKSHOP
Quero frequentar este workshop

About Workshop

The Performance Marketing Strategy workshop will consolidate the essential techniques needed to manage a performance marketing campaign.

The workshop will review the essential strategies to plan and manage the ultimate campaign within the digital marketing channels. Various analytical, research & edit tools will be introduced in order to extend campaign management and optimisation get you industry-ready with the skillset to gain advanced expertise in digital marketing.

Target Audience

This workshop is designated for marketing students, professionals, brand managers, marketing teams and team leaders seeking to further their knowledge on how to plan and implement a strategic marketing campaign.

The requirements for this workshop include strong analytical skills and essential professional experience in the field of digital marketing. Creative and branding experience is highly recommended.

Requirements

To attend this workshop, basic knowledge of SEO and SEM is mandatory. Work/academic experience in digital marketing, public relations, or communication is recommended, as well as an interest in furthering expertise in digital marketing.

Conteúdo Programático

#1

Módulo

Fundamentals

Introduction.

Market structure.

Ad auction format.

Strategic planning.

Framework

Campaign objectives.

Conversion funnel.

Key performance Indicators.

A/B Testing.

#2

Módulo

#3

Módulo

Analytics

Key metrics.

Traffic sources.

Performance tracking.

Attribution models.

Paid Marketing

Search ads.

Display advertising.

Social media marketing.

Affiliate marketing.

Remarketing.

#4

Módulo

#5

Módulo

Campaign managment.

HTML e CSS.

Animações e Easing.

Juntar tudo.

Summary

Project.

#6

Módulo

DOCUMENTAÇÃO DE APOIO ÀS AULAS

A inscrição no workshop inclui acesso a publicações e a documentação de suporte nas aulas e engloba um conjunto de recursos bibliográficos e formações on-line de suporte às atividades de ensino, investigação e aprendizagem.

Equipamento

Um computador por aluno.
Projetor HD.
Documentação em formato digital.

Admissão

Idade Mínima 18 anos
Basic knowledge of SEO and SEM. Work/Academic experience in digital marketing is recommended.

Certificação

Inclui: carga horária total do workshop, temáticas lecionadas e informação do tutor.