Performance Marketing Strategy
28 Out 2017 - 29 Out 2017Workshop Fim de Semana
Investimento: 150€Material Necessário Incluído
The Performance Marketing Strategy workshop will consolidate the essential techniques needed to manage a performance marketing campaign.
The workshop will review the essential strategies to plan and manage the ultimate campaign within the digital marketing channels. Various analytical, research & edit tools will be introduced in order to extend campaign management and optimisation get you industry-ready with the skillset to gain advanced expertise in digital marketing.
This workshop is designated for marketing students, professionals, brand managers, marketing teams and team leaders seeking to further their knowledge on how to plan and implement a strategic marketing campaign.
The requirements for this workshop include strong analytical skills and essential professional experience in the field of digital marketing. Creative and branding experience is highly recommended.
To attend this workshop, basic knowledge of SEO and SEM is mandatory. Work/academic experience in digital marketing, public relations, or communication is recommended, as well as an interest in furthering expertise in digital marketing.
Ad auction format.
Key performance Indicators.
Social media marketing.
HTML e CSS.
Animações e Easing.
DOCUMENTAÇÃO DE APOIO ÀS AULAS
A inscrição no workshop inclui acesso a publicações e a documentação de suporte nas aulas e engloba um conjunto de recursos bibliográficos e formações on-line de suporte às atividades de ensino, investigação e aprendizagem.
Um computador por aluno.
Documentação em formato digital.
Idade Mínima 18 anos
Basic knowledge of SEO and SEM. Work/Academic experience in digital marketing is recommended.
Inclui: carga horária total do workshop, temáticas lecionadas e informação do tutor.