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Lisboa

Performance Marketing Strategy

Curso

Workshop

AVAILABLE VACANCIES

4 Nov 2017 - 5 Nov 2017

Weekend workshop

Investment: 150€

Required Materials Included
M
on
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W
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HU
F
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 10:00h to 19:00h
S
UN
 10:00h to 19:00h
8h 1º day
8h 2º day
=
16h TOTAL DURATION
I want to attend this workshop

About Workshop

The Performance Marketing Strategy workshop will consolidate the essential techniques needed to manage a performance marketing campaign.

The workshop will review the essential strategies to plan and manage the ultimate campaign within the digital marketing channels. Various analytical, research & edit tools will be introduced in order to extend campaign management and optimisation get you industry-ready with the skillset to gain advanced expertise in digital marketing.

This workshop will be lectured in English.

Target Audience

This workshop is designated for marketing students, professionals, brand managers, marketing teams and team leaders seeking to further their knowledge on how to plan and implement a strategic marketing campaign.

The requirements for this workshop include strong analytical skills and essential professional experience in the field of digital marketing. Creative and branding experience is highly recommended.

Requirements

To attend this workshop, basic knowledge of SEO and SEM is mandatory. Work/academic experience in digital marketing, public relations, or communication is recommended, as well as an interest in furthering expertise in digital marketing.

Fluency in English is obligatory.

Programme

#1

Module

Fundamentals

Introduction.

Market structure.

Ad auction format.

Strategic planning.

Framework

Campaign objectives.

Conversion funnel.

Key performance Indicators.

A/B Testing.

#2

Module

#3

Module

Analytics

Key metrics.

Traffic sources.

Performance tracking.

Attribution models.

Paid Marketing

Search ads.

Display advertising.

Social media marketing.

Affiliate marketing.

Remarketing.

#4

Module

#5

Module

Campaign managment.

Framework.
Budget planning.
Implementation.
Tools.

Summary

Project.

#6

Module

SUPPORT DOCUMENTATION

The workshop registration includes access to publications and support documentation in class and includes a set of bibliographic resources and online training to support teaching, research and learning activities.

Equipment

One computer per student.
HD Projector.
Documentation in digital format.

Admission

Age Minimum 18 years
Basic knowledge of SEO and SEM.
Work/Academic experience in digital marketing is recommended.

Certification

Includes: total workshop hours, taught topics and tutor information.